Amplify Young Designer's Competition
Our campaign uses a 3-tiered approach aimed at educating Gen Z on misinformation, fake news, and AI. Promoting ABC as a trustworthy media source with a clear message: “No filters, just facts.” To connect with our audience, we used a mix of hoodies, social media, and public design displays.
Year
2024
Client
ABC Friends
"We are incredibly excited to announce the No Filters, Just Facts team as our 2024 Amplify Youth Designers Competition winners!
Well done and congratulations to Dana Flahavin , Sophie McElgunn, Rebecca Smith, Talan Watson-Ponsford, Brodie Harris & Isabella Tonch- all talented design students of Swinburne University of Technology!
Their 3-tiered approach focused on educating Gen-Z on misinformation, fake news and AI. Their campaign focuses on promoting the ABC as a truthful media source with “no filters, just facts” whilst connecting with gen-zs through hoodies, social media and public designs!"