Book Nook
Branded identity/strategy brief
Book Nook is a cozy, inviting bookshop concept that combines a love for literature with a warm, natural aesthetic. I developed a complete brand identity for the business, focusing on a green and brown color palette to evoke a sense of calm and comfort. The project included creating a cohesive brand strategy, style guide, and a range of deliverables such as business cards, signage, coffee cups, tote bags, and social media posts. This branding reflects the shop’s mission to provide a welcoming space for young adults to read, relax, and connect.
Year
2024
Client
Capstone Class